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Srila Prabhupada : Not only is the chanter of the maha-mantra purified, but the heart of anyone who happens to hear the transcendental vibration of Hare Krsna, Hare Krsna, Krsna Krsna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare is also cleansed. (The Nectar of Instruction: TEXT 4)

One must chant God’s name, not, as the Mayavadi philosophers say, any name, such as a demigod’s name or the names of God’s energies. Only the holy name of the Supreme Lord will be effective. Anyone who compares the holy name of the Supreme Lord to the names of the demigods is called pasandi, or an offender. (Srimad-Bhagavatam, 3.33.7 Purport)

The holy name has to be chanted to please the Supreme Lord, and not for any sense gratification or professional purpose. If this pure mentality is there, then even though a person is born of a low family, he is so glorious that not only has he purified himself, but he is quite competent to deliver others. (Srimad-Bhagavatam, 3.33.7 Purport)

“Aryan” refers to those who are civilized, whose manners are regulated according to the Vedic rituals. Any devotee who is chanting the holy name of the Lord is the best kind of Aryan. (Srimad-Bhagavatam, 3.33.7 Purport)